Mac Heating & Air Conditioning (“we,” “us,” or “our”) is committed to protecting your privacy and complying with applicable text messaging laws, including the Telephone Consumer Protection Act (TCPA), CAN-SPAM Act, and CTIA guidelines. This Privacy Policy & Messaging Terms document (“Policy”) applies to our website, https://palmettoheatingandair.com/ (“Website”), and governs both data collection/use and our SMS messaging practices.

By using the Mac Heating & Air Conditioning Website or otherwise providing information to us, you consent to the practices described in this Policy.

1.  Introduction

We strive to offer reliable services while safeguarding your personal data. This Policy outlines how we collect, use, share, and protect your information when you interact with our Website or communicate with us via phone or text. If you do not agree with these terms, please discontinue use of our services and Website.

2.  Information We Collect

2.1  Information You Provide Directly

We collect personal information you voluntarily provide, including:

• Name, email, phone number, and address when submitting forms, scheduling services, or contacting us
• Optional demographic data like age, ZIP code, or preferences

2.2  Information Collected Automatically

We may automatically collect technical data when you visit our Website, such as:

• IP address, browser type, access times, referring websites, and device information

This helps us optimize site functionality and analyze traffic trends.

2.3  Links to Third Parties

Our Website may contain links to other websites. We are not responsible for their content or privacy practices and encourage you to review those policies independently.

3.  Use of Information

We use your personal data to:

• Provide and maintain services you request
• Send updates, confirmations, or promotional materials
• Improve customer experience through surveys and feedback
• Personalize marketing, ads, and content based on user behavior

3.1  Sharing with Trusted Third Parties

We do not sell or rent your data. We may share it with partners who assist in:

• Sending emails or texts
• Processing payments
• Providing customer support

These parties must keep your data confidential and use it only for services they provide to us.

3.2  Legal Disclosures

We may disclose your information if required to:

• Comply with legal processes
• Protect our rights or property
• Ensure the safety of our users or the public

4.  Text Messaging Terms

4.1  Consent and Frequency

By providing your mobile number, you agree to receive recurring text messages related to appointments, service updates, or promotional content. Message frequency may vary (up to daily). Message and data rates may apply.

4.2  Opt-Out Instructions

You may opt out at any time by replying STOP to any text.
For help, reply HELP, call 828-201-2041, or email se*******@ma*************.com.

4.3  SMS Data Protection

We do not share or sell SMS opt-in data with third parties for marketing. All texts comply with CTIA and A2P 10DLC industry regulations.

5.  Cookies

Cookies are small files placed on your device to enhance functionality and user experience.
You may disable cookies via browser settings; however, some features may not work as intended.

6.  Data Security

We take reasonable steps to secure your information using technical, administrative, and physical measures. Still, no method is entirely secure, and we cannot guarantee complete protection.

7.  Updates to This Policy

This Policy may be revised as needed. We will post updates with a new effective date. Continued use of our Website indicates your acceptance of any changes.

 8.  Contact Us

If you have questions or concerns about this Policy, please reach out:
Mac Heating & Air Conditioning
217 King Street, Brevard, North Carolina 28712
Phone: 828-201-2041
Email: se*******@ma*************.com